#102: evenings and weekends, food in advertising & literally yolo
hey divas
anyway, welcome back (okay, presumptuous of me!!!) to sent from my iphone with love, your hot links to epic things that i have found On The Line and the irl bit, which is hot reccos for Real Life Living™.
addison rae for petra collins’ clothing line i’m sorry
this is the online bit
charli xcx and boiler room presents: party girl ibiza
i do not need to hear a peep more about brat summer, thank you very much. this dazed article will tell you why if you don’t have the misfortune to know already:
The ketamine twinks have put up a valiant fight, but the marketing girlies and Clapham gays are storming the gates.
not to be a bitch, but lol. what i do need to hear is the remix album, which i think should be dropping on friday? the new boiler room is so good, particularly when charli’s soon-to-be hubby gets on the decks around the 45 min mark. he plays this horned up remix of everything is romantic and then later plays this blown out bass-y mean girls edit. there’s a reason why i’m not a music writer. anyway here’s the soundcloud link if you wanna listen on the go.
smerz on nts: weekend getaway special, soundcloud
london summer is so fickle that everytime the sun is out it feels like cause for celebration, or rather, to go a little feral. the weekend before last i had friends visiting and we (they) made a late lunch to eat in the backyard sun. we played cards, ran up to the offie for more wine every 15 minutes, or so it felt, and listened to this mix. it’s now on regular rotation. perfect.
elizabeth goodspeed on our current obsession with food in advertising and fashion, it’s nice that
i’ve been thinking a lot about the state of food lately. it seems that we have moved passed the bulk fruit meals of the 2015 essena o’neill days, past the glutinous tasty-fication of food and have now arrived in the glamour of all the hottest models (gabriette, sydney, nara) showing you how to cook their favourite dishes. i can’t dish too much more into my theory because i don’t wanna give it all away until i pitch what all this means for the ~ culture ~ somewhere. until then, enjoy this piece.
It’s not for nothing that this increase in edible matter coincides with a heightened focus on thinness unseen since the Y2K-era (congrats to Ozempic shareholders everywhere). This focus on dramatic weight loss, often enabled by expensive methods such as off-label GLP-1 agonist usage, personal trainers, and surgical procedures not covered by insurance, tends to be most popular within affluent circles. Conversely, while obesity can affect anyone (despite what advertisers want you to think, weight is largely genetic), in the US it’s more prevalent in low-income households. When it comes to societal perceptions of luxury and health, it seems you can benefit from an association with food, so long as you embody a form of beauty that ironically distances itself from the act of eating. Moreover, the limited sizing options provided by luxury brands already exclude a significant portion of the population, reinforcing exclusivity based on body size; you can buy a shirt that has spaghetti on it, but they only sell sizes 0 through 8. After all this time, we’re back to desiring food instead of eating it.
this is the offline bit:
evenings and weekends, oisín mckenna
dazed has heralded it the book of the summer. reuben says it’s selling like hot cakes, not only at his bookshop, but that the supplier is having trouble getting their hands on it too. and ben’s spotted a friend reading it in the wild.
set over a heatwave weekend in london, the book follows a series of characters as they navigate their lives that all teeter on hinges of precarity. i read a healthy chunk of it last sunday, park hopping, testing out the different grasses, different methods of lying down, collecting dirt up my back, various itches on my thighs. it was a hot day. i was overtired from getting in late from a party the night before, so it felt like i was almost inside the pages, at the tail end of the same weekend.
vermicelli noodle bowl for dinner
coat tofu in cornflour, spice and oil and put it in the oven until crispy and golden. boil vermicelli noodles. grate carrot, smash cucumber, slice avocado. add more veggies if you’re feeling freaky. combine sauce (fish sauce, lime, sugar and garlic). assemble everything in a bowl. garnish with mint and dry roasted peanuts. finished!
remembering that literally yolo
i am not a planner. i do not plan to be one either. when deciding if i should do something or not, it can feel too hard to think about the logistics; if it’s possible, if it is the right decision for me in that very point in my life, if i will regret it or be thankful. i have decided to stop thinking and answer every question with the truism of yolo. it makes decisions easier, because then answers all become yes. please see demonstration below:
shall we get a cocktail? it’s 10am yolo!
should i buy this pair of shoes? you have 3 identical pairs yolo!
should i make a choice i know is definitely morally bad but could potentially reap a short term reward? terrible ide yolo!
xxxxx
Yolo 🙌