#57: the secret world of crisp flavours, snoring & the diary of a downer
wakey wakey hands off snakey!
anyway, welcome back (okay, presumptuous of me!!!) to sent from my iphone with love, your hot links to epic things that i have found On The Line and the irl bit, which is hot reccos for Real Life Living™.
this is the online bit
honestly shout out to the ssense marketing team and the social media strategist. it doesn’t have to be hard- just hire someone who is cool and understands the internet, find a few formulas, capitalise on zeitgeist-y things. every other brand just comments dead chat on popular tiktoks and calls it a day. this is how you do it.
‘how do you reduce a national dish to a powder?’: the weird, secretive world of crisp flavours, the guardian
when i was in early high school i was averaging 150 gram bag of salt and vinegar chips an easy three times a week. i started off on Thins, because i liked the way they tasted and that i could use my tongue to push them up to the ceiling of my mouth, crushing the mosaic-ing them. then there was a Kettle stage, because they were so! tart! but sometimes they were a little too tart so and i wanted to freak it with the balsamic so i would get red rock deli. then, i was introduced to Tyrell’s, and i loved the texture of them, and the flavour felt a little off kilter which was fun too.
these days i have no loyalty (sometimes even purchasing a flavour that isn’t salt and vinegar!) but i tell you all this so you understand that i was Very Excited when i came upon this article because i have Vested Interest in the chip world..
here’s the spark notes for you:
in france & southern europe, crisps are more of a pre-dinner snack with aperitifs, hence the flavour options are often simple- so they don’t overpower any accompanying cocktails.
this is also why innovating in spain is often more about thicknesses, rather than flavours.
Big Crisp uses a tool that chews up every online restaurant menu, allowing them to see what ingredients feature heavily, using that as inspiration for crisp flavour innovation.
it can take 7 years to innovate a new crisp flavour.
an ambient food is anything in a supermarket that isn’t already chilled.
salt and vinegar sells basically everywhere but norway and italy.
most crisp brands use the same seasoning houses (are seasoning house, is, surprisingly, the people who make the seasoning)- despite this, there is a lays team and a pringles team and each recipe is top secret.
the most experimental country is china, with flavours ranging from rose to beer.
bad hang: diary of a downer, dirt
i love parties. i love being at parties. i love talking about parties. i love writing about parties. i love party reporting. i love are u coming. i love that dirt has just started something called the nightlife review, which is a collection of stories about parties. this one’s good. so is sophie kemp’s:
Because there is something beautiful about living badly. I’m going out in New York. I’m meeting men and women and I’m treating myself like a big slab of meat on a big fucking meat hook. I’m treating myself like a little lamb in a herd of other lambs but we’re all boarding the F train and getting off at East Broadway instead of being the Sheep May Safely Graze by Johannes Sebastian Bach (the sheep, may they safely graze!!!!) in like, the Julian Alps. I recently met a man with a tattoo that says CRIPPLED BY GUILT and he gave me a hat that celebrates the pharaohs of Egypt and told me he heard an audiobook where one of the facts is that if you only eat navy beans you will live to be 240 years old. I recently did oyster diving with two other chicks. I can’t stop skinning my knees from various injuries on my Specialized Vita that my parents bought for me in 2010 cuz I’m always being a little loosey goosey w/r/t turn signaling and I’m always listening to King Crimson on my AirPods. What I’m saying is that I am doing the opposite of liberating the self. I’m addicted to doing it, badly. I think it is called leaning in.
this is the irl bit
snoring
people who get annoyed at others for snoring need to grow up. it’s literally white noise. it’s comforting having a little body next to yours puttering away. i’m pro snoring- snore positive, if you will. enjoy the nocturnal symphony or learn how to sleep better.
watching the latest hunger games in cinemas
did this on sunday night and it was truly incredible. i spent the whole time near cry laughing at the drama/ridiculousness of the whole thing. sometimes it is just so fun to see a movie that is such a movie at the cinema. unfortunately rachel zegler’s lucy gray was so insufferable that she made me a misogynist but, as they say… you need to crack a few eggs to make an omelette.
jacob elordi’s eyebrow piercing in saltburn
no comment necessary.
ciao mama xx